Frida is more than a name; she is a symbol of longing and the search for kindness in the world. Like a small bird with a big heart, she finds the gentle corners where warmth, friendship, and comfort thrive.

Her journey moves between soaring heights of freedom and the vibrant life close to the earth—an elegant dance of joy and presence. Inspired by her spirit, our brand invites you to savor life’s simple pleasures: shared laughter, meaningful connections, and the freedom to choose how and where to be.

With every glass of wine, Frida celebrates these moments—those sparkling occasions where happiness is found not in grand gestures, but in the quiet beauty of togetherness and the freedom to enjoy life’s flight.